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Can't Blend In. Stand Out with CuuMarketing
Packaging is an essential aspect of marketing because it increases sales while reinforcing brand recognition and the function of your product. Make sure your product stands out from the crowd.
We value artistic minimalism. Superiority is not implied by complexity. You want people to be able to recognise your company’s name and the purpose of the merchandise with a single glance. We’ll create packaging with as little confusion as possible, emphasising the benefits of buying your product through clever packing label design.
Even if you only offer your products online, graphic design for packaging is essential for branding. If you have a physical store, you’ll want the design of your packaging, website, and store to be consistent so that consumers can link them all. You can do so with the help of Miami-based Cuu Marketing.
Every great package design should answer three main questions:
For years, our team has answered these questions and given specialised package design services to our customers. We understand how to best express your message through words, carefully selected visuals, and other design elements. We respect our clients’ intelligence and develop designs that effectively communicate with the target market’s consumers.
Cuu Marketing has over 7 years of industry experience and is well-equipped to develop the ideal packaging solution for you. To properly integrate all of these elements into your bespoke packaging, we must first discover everything we can about your company, its products, and its target market.
Why should you hire us to do your creative work? Our personalised focus and dedication to creating a design you’ll adore distinguishes us. We provide:
Step-by-step. How you can work with our designers.
Your personal account manager will contact you as soon as you have finished and returned the assessment form.
You will first be provided with a number of design concepts, each of which is unique but still captures the spirit of your company.
After selecting your idea, you will receive 4-7 variations of the initial concept within one working day.
You will receive a zip file containing the source files (Ai, Psd, or HTML) and typefaces after selecting the final design.
Customers don’t take a lot of time to purchase a brand. In fact, the average consumer spends 13 seconds purchasing a brand in-store, and 19 seconds or less purchasing online. That means customers go more with brands that are familiar, or they act out of habit. They don’t spend too much time making a purchasing decision.
First impressions happen even faster. Psychologists found that we form first impressions from a stranger’s face in a tenth of a second. Humans are quick to judge, whether it’s judging a facial expression or the attractiveness of a product.
This means your brand needs to make a quick and powerful impact on potential customers. Your name and packaging design need to stop consumers in their tracks and draw their eyes to your product. It sounds like a difficult task, but it’s not so bad if you know how to speak to your target audience.
Think about your current customer base. What do your customers love about your product? What have they complained about? Make a list of needs your product has fulfilled, and also include a list of needs your customers have but that your product has not always satisfied.
Next, consider your competitors’ target audiences. How does a competitor’s audience differ from your audience? What can you do to reach them? One thing to note, however, is that you may not want to go for the same audience as your competitors. You might lose your loyal customers in your niche. It’s good to weigh your options.
List every single benefit of your product and then next to each benefit, write down the type of people who need those benefits in their lives.